TCL launch
Telephone Communication Limited (TCL) which is a Chinese partially state-owned electronics company headquartered in Huizhou, Guangdong Province wanted to launch a showroom in Ghana with EGL as its distributor and Paper Merchant advertising was called to bring the project into fruition.
We started with a digital campaign leading to the on-ground event which had influencers, blogger’s, heads of EGL, partners and media reporters in attendance. With meticulous planning and creative ingenuity, our agency delivered an unforgettable experience that captivated the masses, introduced and solidified TCL’s presence in the Ghanaian market.
Guests had the opportunity experience the look and feel of our showroom and the different products, ranging from of Air Conditioners, Televisions, Fridges, Soundbars, Washing Machines amongst others.
Currently, TCL is a formidable contender in the Ghanaian home appliances landscape, ready to give consumers value for their money, while providing the comfort they need for their homes.
As a brand, NASCO decided to throw their support behind Afua Asantsewaa through sponsorship with appliances to equip her for her journey, and Paper Merchant was there to make sure all the excitement features online as well. Overall, we made sure the energy, passion, excitement and ultimately the support and representation of NASCO and Ghana as a whole shone through our lens with these beautiful visuals.
Client: Electroland Ghana Limited (EGL)
Agency: Paper Merchant Advertising
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