Winabig Launch
WINABIG, a dynamic raffle brand with the aim of entering the Ghanaian market, by offering exciting prizes including cash rewards, car prizes, electronic gadgets, and shopping vouchers tasked us with helping them in creating memorable experiences for all their participants.
As an agency, our execution of the WINABIG launch involved a multifaceted approach that included a launch event featuring interactive displays and prize giveaways, traditional advertising campaigns across print, radio, and television platforms, experiential marketing activations at key locations throughout Ghana, digital engagement strategies leveraging social media platforms and influencer partnerships, and continuous monitoring and optimisation to refine our tactics and maximise campaign effectiveness.
Through seamless coordination and strategic implementation, we successfully generated buzz, awareness, and excitement surrounding WINABIG’s entry into the Ghanaian market, laying a strong foundation for sustained growth and success.
Client: Client: Winabig
Agency: Paper Merchant Advertising
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