WINABIG Weekly Draws Ideation and Execution
WINABIG, being a raffle brand in Ghana, needed to communicate to their audience their offerings and prizes they stand to win for participating in their games. We thought it prudent to advise that they start doing this through weekly draws amplified on social media and it worked like magic! In terms of the execution for this idea, we employed the use of animation and exciting music, mixed with sound effects to communicate participant winnings to our audience. This received huge engagement online as they were eager to participate and win the listed items which included a car, cash prizes, mobile phones amongst others.
Client: Client: Winabig
Agency: Paper Merchant Advertising
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