Samsung Lifestyle Campaign
Samsung Ghana is the local subsidiary of Samsung Electronics, one of the world’s leading technology companies. Established in Ghana, Samsung has become synonymous with innovation, quality, and reliability in the country’s consumer electronics market wanted to run a campaign to create awareness about their lifestyle range
Our strategy as an agency, was an all-round optimized marketing approach where digital, traditional media, and YouTube Ads, Google ads, and SEOs were adapted to execute this campaign.
This asset is a mashup of all 3 products with beautiful bright colors communicating the clearly the offerings of the Serif, Frame, and Freestyle TV.
Client and our audience took keen interest in our execution as it was clean, clear and concise and matched the global standards.
Client: Client: Samsung Ghana
Agency: Paper Merchant Advertising
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